101 Guide to Run a Successful Email Marketing
If you’re operating a business in 2018 without a proper email system, you’ll be missing out on the best opportunity to appeal to your target audience. Emails are some of the best way to keep track of your business’s marketing campaigns and how well it is performing.
Here are some of the greatest benefits of having email for your business:
- It delivers the best ROI at an average of 3800%.
- Improved sales.
- Generating leads.
- Improved conversion rates.
- Reduced overhead costs.
- Ability to track sales and user engagement.
According to Statistica, the number of email users rose to 3.7 billion in 2017 and is expected to grow to 4.1 billion 2022. If email isn’t optimized for mobile, 80% of users will delete it.
In hindsight, you’ll miss a huge boat if you didn’t include email as part of your marketing campaign.
So hope on board the email bandwagon as we run you through some of the best email marketing tips out there:
- Inspect Your Subject Lines
Investpro reports that 47% of email recipients open emails based on subject lines and that 69% of email recipients report email as spam based on subject lines. Ensure that your subject lines are brief and also informative enough to encourage a user to click through.
Your subject line has to address the needs and concerns of your audience. If for instance, you’re sending an email to rookie marketers who don’t have enough time, you can write the subject line as “Time-saving tips to market your business.” By acknowledging their main problems, you can pique their interests.
MailChimp says you can enhance the open rates of your emails with time-sensitive words such as urgent, breaking, important and alert. For personalized emails, including a name in the subject line can increase open rates by 29.3%. Personalized subject lines for consumer products and services companies have a 41.8% increase in email open rates and travel industry at 40.8%.
- Construct a Targeted List
Whenever a business takes off, an entrepreneur’s first priority is to attract as many people as they can towards their brand. The thing about sending emails in fire-blind mode is that it will target those who are not even interested in a company’s product or service and will very likely be annoyed for getting emails they’re not subscribed to and report it as spam.
What you want to do instead is build a list of buyers who are actually interested in what your business is trying to sell. These should be the very customers who upon visiting your site, will immediately purchase from you and ask about the next sales event. You can develop a landing page that rewards visitors a 15% discount in exchange for their email addresses.
- Personalize Your Emails
It is pivotal for customers and clients to receive emails, but they’ll be less interested if it turns out to be too generic or promotionally. That’s why you have to learn as much as you can from your customers and gather as much information as you can such as their names, ages, interests, addresses as well as social media information. Don’t overdo it as people turn away from something that takes too long.
Remember to use customizable fields to personalize each of your messages. You can customize the “To” field so that instead sending customers an email that begins with “Dear Customer,” it has to begin with their first name like “Dear Tom.” It doesn’t matter if it from a company’s CEO or a private tutor, because this is what will boost your email’s engagement and encourage a follow-through.
- Make Compelling Short Body Copies
You have to treat your emails like an elevator speech in which you have a few seconds to penetrate their minds about what you’re trying to tell them. To put it bluntly, your email body copies have to be concise, convincing and valuable.
You can tell a short story, use statistics to give a clear illustration of your point and use strong language. It is also essential for you to break your information down to short paragraphs and bullet points to save up time on reading.
- Utilize Call-to-Action
An email’s call-to-action is by far the most crucial element to get your emails to click through and convert. In fact, the whole purpose of your email is to entice your visitors and potential customers enough to the point where they are prompted to click on the call-to-action so that they can be sent to your landing page and are converted into leads.
You decide on the kind of call-to-action you want to give, whether it is in the form a link or a button. But you have to ensure that your CTA is kept “above-the-fold,” as in it is featured so prominently that users won’t miss it when they scroll down.
- Focus on Automation
In the days gone by, businesses would send one email at a time to a single customer online. With that in mind, it was quite the chore for having to write so many of the same email copy, designing its layout and then selecting the person whom we wish to send it to.
But thanks to email automation tools such as MailChimp, OptinMonster and Sendloop among others, it is possible to send multiple emails to everyone in the targeted email list at once. Not only that, but we can also send emails weeks or months in advance and at the peak hours of customers living in different time zones.
Author Bio: Hamza Shahzad is a freelance writer, experienced blogger. Currently, He’s working with smiletutor.sg which provides home tuition. Furthermore, Hamza assists in the business creation and control social media content planning.